How Unscript IKIGAI started - and who it is for.

It probably started in early 2024. I signed up for Venture Class at Stanford Continuing Studies as I felt something was off — I did have a good role from 2019–2023, but there were early signs of letting people go, plus I had been in the role for several years and the progress on the product development side was stalling, and delivery of my projects was delayed, too.
My team was restructured, and I was the only one on my team still based in Singapore.
I still worked on customer opportunities and had plenty of relevant things to do, but still — it was this weird feeling at the back of my head. I completed the venture class and was kind of interested in the IPO path of my business group, when there was a really abrupt firing of my colleague from Germany. I was so shocked that I started applying for jobs immediately — within the company, just other business units.
Then I had an MTB accident, 3 surgeries, long recovery, and had to refocus on my health. There are times when life takes over work and you just need to put your oxygen mask on first, and breathe normally.
Then the announcement of retrenchments came. People were offered voluntary separation packages; once those were fixed, other not-so-lucky colleagues got the emails of involuntary exit. The office started to feel like a very cold, sad, deserted place, with more and more desks vacated — then the company closed the physical office.
I was asked to help with the set-up of a new entity in Singapore for my business group heading to IPO. I thought: OK, I can handle it. It's a new start. I began working with new distribution partners and developed several projects I really enjoyed. Things started to feel almost normal again, though I had terrible headaches for weeks. The osteopath said it was stress — I was clenching my jaw while sleeping, causing inflammation of the nerve. Who knew these things are so connected? I guess one learns to listen to what their body is signalling.
And then one day things changed when the company announced Q3 results and they were so bad that many people were let go within a day — me included. I got the separation offer, cried over ‘unemployment’ for one night, and then… through months of slowing down, self-reflection, exploring new things, giving back, looking inwards — I found my way out. And this is what I wish someone had given me earlier.
January 2024
“Natalia, are you happy?”
I would probably say — mmm, yeah, it's OK. But it was not an enthusiastic yes. It was a comfortable OK. I've been here for 24 years, I know stuff, I can handle it and look for something new internally. But I did not, as the inertia was creeping in.
Early summer 2024
“Natalia, are you happy?”
I would say — I am fine. I was glad I made it through 3 general-anaesthetic surgeries. I can still use my right hand and I am feeling better.
August 2024 — when many accepted packages
“Natalia, are you happy?”
I would say — it is very sad here. I am slightly depressed. But hey, we are going to IPO. Things are going to be alright.
This process was so slow — like putting a frog into cold water and then slowly bringing it to a boil. I probably wouldn't have registered that I needed to do something to change. Though I did complete several courses — AI for All, Venture Industry, AI Cybersecurity — to add to my portfolio of knowledge.
I probably already sensed that something was off, but I didn't ask myself honestly — because asking felt melodramatic relative to how fine things seemed.
That's why I built Unscript IKIGAI™.
I want to help people while the water is still warm — to give them a way out on their own terms, before the inertia decides for them.
Natalia Poliakova
Singapore, 2026
If any of this sounded familiar: